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Benefits & Objectives


Benefits for students and learning objectives


This offer is ideal for students both of engineering and business schools who wish to expand their knowledge in business for energy, nutrients and water recovery. It gives students insight into waste to resources streams, financially viable RRR business models, important aspects of the business environment, and market positioning of RRR business models.

The online course uses a combination of virtual lectures, in-class exercises, self-study, case-based group works and exchanges with start-ups and established RRR businesses. The modules summarize state of the art research and knowledge on RRR business development. The exercises have the purpose to facilitate hands-on learning by the students.

The online course comprises four modules:

  • Module 1: This module introduces the importance of market-based RRR solutions. At the end of this module students have identified key challenges in their local sanitation and waste management system and a RRR-related business idea.
  • Module 2: This module sheds light on the importance of studying the business environment and its components like waste supply, market demand and competition. At the end of this module students have gained insights to evaluating the potential of their business idea.
  • Module 3: This module shows how a business idea can be turned into a business model while putting a specific focus on understanding the customer and designing products that meet their needs. At the end of this module students will have developed a business model and positioned their offer in the market.
  • Module 4: This module focusses on the operations of a RRR related business. At the end of this module students will have blueprinted the production process and the required technology and production inputs.

Learning objectives

By the end of the online course, you will be able to:

  • Use the concepts and principles of RRR to analyse business ideas.
  • Identify and discuss challenges and emerging opportunities in local sanitation and waste management.
  • Assess waste supply and availability for your RRR business idea by focusing on areas such as waste characteristics, location and current ownership, quantity and regularity of waste supply and acceptance by communities.
  • Discuss and analyse market demand by defining potential market segments and their sizes, alternative products used, willingness and ability to pay for your RRR product/service and future market developments.
  • Determine and use key success factors and their importance to customers in performing a competitors analysis.
  • Use the Business Model Canvas as strategic management template for describing, analysing, and designing new or documenting existing business models
  • Describe Customer Personas, semi-fictional persons who embody the characteristics of your best potential customers.
  • Create Value Propositions that allow your product/service to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
  • Blueprint your market positioning by describing customer relationships, channels, revenue streams as well as the benefits of the business for society and the environment.
  • Achieve quality and efficiency in operations by defining key activities, key resources, key partners, cost structure as well as the costs of the business for society and the environment.
  • Draw a process/service flow diagram depicting relevant inputs, transformation processes and outputs of your RRR business.
  • Develop a Minimum Viable Product (MVP) to test assumptions with real customers.
  • Present and communicate training results effectively and in an engaging manner.



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